MISSION:

To be brutally honest, even when it’s not in my benefit.
To provide the best quality for your hard-earned cash.
To create something that actually adds value to the world.
To build a movement that goes far beyond hoodies.
To design pieces that awaken people — to take action, to think, to change.

About the brand

I always wanted to change the world as crazy as it sounds.

I take a look at the world and it makes me sad for the state the common
man is in: poisoned, fooled, weakened, chasing material possessions
(ironic coming from a man selling hoodies).

To change the world,
is to change the average. Raise our standards, to be more unified, more
conscious not zombies who blindly chase after pleasure, comfort and
would kill each other for money or power.

These hoodies are a start to take something shallow like fashion and turn it into something meaningful.

The designs will challenge something everytime: beliefs, fears, limits, ideas, thoughts, understanding.

And the money earned from this will go towards improving the quality of the products, expanding, supporting others and myself.

Don't
expect me to be a hero, or perfect. I will make mistakes and I can
dissapoint. I am a human trying my best, for me, for you, for everyone.

-Lukas